SEO Glossary Terms

The most user-friendly SEO Glossary terms of digital marketing and SEO terms. Check out this must-know list of essential ..we must know for better SEO.

SEO Glossary terms

Above the fold :  The section of a web page that can be read without scrolling down. The most valuable part of the search engine results pages (SERPs)

Alt tag : The alternative text that accompanies an image.

API: Applications Programme Interface. Used to interrogate a search engine data base.

Cache : The copy of an indexed page taken when a site is crawled.

Conversion Rate: The percentage of site visitors who make a position action – make and enquiry, leave their contact details, make a purchase. Also known as the “look to buy” or “look to book” ratio.

Cost per acquisition : The absolute cost of gaining a new customer. Calculated by aggregating total web site costs and dividing by the total of new customers.

CTR : Click Thru Rate. The percentage of search engine results pages impressions thatconvert to site visits.

Density : The percentage of copy on a page represented by a keyword or keyword phrase.

DMOZ : DirectoryMOZilla. The open directory project that supports many search engines including Google and Yahoo.

FFA : Free For All. A link farm that offers unrestricted access foe sites seeking inbound links.

GIF : Graphics Interchange Format. An image format that when accompanied by an alt tag can be read and indexed by search engines.

HTML : Hypertext Mark-up Language. The universal code of the internet.

IBL – Inbound Link : A link to your web page from an external web site.

Index : A search engine data base.

JPEG : Joint Photographic Experts Group. An image format that when accompanied by an alt tag can be read and indexed by search engines.

Link Farm (FFA) : Link farms, some times known as FFAs for Free For All are mass link sites.

Generally anybody can create a link, with few controls. The inbound links from link farms have little value.

OBL – Outbound Link : A link from your site to an external web site.

Return of investment – ROI : Generally calculated by dividing web site revenue by web site costs.

(Google) Sandbox : A phenomenon whereby new sites are excluded from the Google SERPS, for competitive phrases, for an undetermined period of time.

Search query : A word or phrase entered into a search box.

SERPs : Search engine results pages. The pages shown by a search engine response to a search query.

Source Code : The HTML code behind a web page

URL : Uniform Resource Locator. The internet address of a web page or document.

W3C : The World Wide Web Consortium. The body that coordinates and governs the rules for operating the World Wide Web.

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