SAP CRM (Customer Relationship Management)
Definition or Meaning- What is SAP CRM?
What is SAP CRM means, full form or CRM stands for (Customer Relationship Management), SAP CRM Tutorial for beginners explains what SAP CRM. This Online Tutorials give brief understanding of SAP Customer Relationship Management module concepts and with examples.
SAP Customer Relationship Management (SAP CRM) is key component and part of SAP Business Suite and using not only with major companies/or origination to short term requirements, but this CRM helps organisation in reducing cost and increase the decision making ability by defining future strategy.
To help you understand the CRM approach, we will begin by explaining the objectives behind CRM and a number of concepts that are frequently discussed in relation to this concept. These include customer focus, customer satisfaction, and customer retention.
The implementation of CRM leads to a significant paradigm shift in a company’s focus. The transition from a sellers’ market to a buyers’market described in the introduction underlines the necessity of this paradigm shift, which moves a company’s focus from the product to the customer and to the customer’s current and potential future needs.
As part of strategic decision-making processes, the analytical function of the company’s IT solutions are used to provide decision makers with the information they need to make decisions based on the data stored in the system.
The operational level of CRM encompasses both the supporting function of CRM information technology and the customer focus of the organizational processes.
Customer Relationship Management
SAP CRM Course Content
- SAP history and evolution
- Introduction to SAP-CRM
- CRM architecture
- ASAP methodology
Base Customization
1), Business partners
- BP type & roles, grouping
- BP relationships
- Partner functions
- Configuring field attributes
- Number range settings
2), Organizational
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